Today, effective marketing requires a comprehensive strategy that
includes everything from search optimization to social media to support your
brand and drive patients to your website—and in your door.
The best news is that digital marketing is complex, but not complicated,
and with the right strategy it can be relatively inexpensive. Smart digital
marketing relies on consistency and a strong branding message to make all of
the moving parts work together.
Here are the “Top Five” reasons why every practice should have a digital
marketing strategy:
- More Affordable: Digital marketing requires little
overhead: no materials, printing, or stamps needed. Changes to messaging
are fast and easy, allowing you to hone in on messaging that will get a
response from your target customers. Dollar for dollar, you’ll get more
leads online.
- More Precise: With today’s digital marketing tools,
you can track and evaluate the performance of your digital marketing efforts
quickly and easily. This enables you to make marketing decisions are
data-driven, based on real-world results.
- More Reliable: Online, you can test different
approaches to figure out what works for you and your clinic, while only
paying for ad clicks and engagements. The result? Cost-effective ads
targeted to your local market’s demonstrated preferences.
That means more reliable conversions over time.
- More Exposure: The Internet is an unlimited terrain for
building your brand. From social media profiles and business listings to
retargeting ads, you can generate more leads by strategically placing your
brand where your target customers will see it.
- More Connections: When you engage with a potential patient
online, you are displaying your knowledge and approachability not just to
that person, but to anyone else reading the exchange. Personalize your
brand and expand your potential customer base at the same time.
Your future patients are online: on social media, searching with Google®, and reading reviews. Digital marketing allows you to reach them
everywhere they are. Invest your marketing dollars in trackable successes and
harness the precision and reliability that only online marketing can offer.
After all, patients are searching for your services online every day—but will
they find you?
Ready to step up your online game? Find out how Sonic Partnership
Program can help you
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Discover our proven method of driving leads
to your clinic. Click to discover the benefits of becoming a Sonic
Partner by visiting our partner site today |
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